About Us

Our mission is to make people feel good with delightful products they will love.

We have been manufacturing quality products for over 30 years as a portfolio of family-run businesses based in Southern California. What started as a small jewelry wholesale company paved the way to several family brands including JewelScent.

We operate out of Orange County, California with a passionate team who share our mission and values.


Everyone can use a little something special in their lives everyday.

JewelScent launched in 2013 when Sara Nguyen decided it was time to build on her entrepreneurial roots after taking a 3-year hiatus to raise her two young toddlers. She fused her love of fragrance with her family's jewelry business to create JewelScent one sunny July morning. What launched as a direct-to-consumer ecommerce brand quickly blossomed into a multi-channel company that quickly reached millions.

We've been crafting delightful scents since day one. We're grateful to share JewelScent with you and your loved ones. We hope that our products highlight the good days and brighten the bad ones. Thank you for being part of journey.

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